What a feasibility study analyses in this sector
- Target groups
- Visitor numbers & spend per head
- Rides & activity mix
- Safety & security requirements
- Secondary revenue streams
Examples of entertainment projects we study
Family entertainment centres in malls, amusement and water parks, bowling and gaming venues, sports clubs and academies, pitches for hire, adventure and outdoor-activity centres, and event venues.
What does an entertainment feasibility study analyse?
- Target groups: families, children, young people and corporate clients, the size of each group in the catchment and its spending power.
- Location and access: proximity to residential areas and malls, accessibility and parking.
- Visitors and spend: expected daily visitors on weekdays, weekends and holidays, and average spend per visitor.
- Activity mix: the most popular rides and activities and their return compared with their cost and floor space.
- Equipment and safety: the cost and maintenance of rides and equipment, and safety, security and insurance requirements.
- Secondary revenue: food and beverage, birthday parties, memberships, sponsorships and private events.
Key risks in entertainment projects
Interest in many attractions fades after the opening period unless the experience is refreshed, revenue is concentrated on weekends and holidays, and maintenance and safety costs are high. The study therefore includes a plan to renew activities and realistic visitor estimates for ordinary days, not just peak days.
What to prepare before the study starts
It helps us to know the candidate site — inside a mall or standalone — its size and rent or purchase cost, the groups you are targeting, the rides or activities you are considering, and the capital available for fit-out. If the project is inside a mall, the mall’s footfall data, the lease terms and any revenue-share arrangement allow us to build much more accurate estimates of visitors, revenue and operating costs.
How SCOOP helps
We analyse target groups and competitors, recommend the best activity and space mix, build visitor and revenue projections by day of week and season, and show the break-even point and the payback period on the equipment investment.
FAQ: feasibility studies in the Entertainment & Leisure Sector
How are visitor numbers estimated for an entertainment centre?
We use the size of the target groups in the catchment, the performance of similar venues and mall footfall where relevant, with separate estimates for weekdays, weekends, holidays and seasons.
Does the study cover choosing rides and equipment?
Yes. We recommend an activity mix suited to the target groups and available space and compare alternatives on cost, expected return and safety requirements.