What a feasibility study analyses in this sector
- Problem / solution validation
- Target market sizing
- Revenue model & pricing
- Customer acquisition cost & lifetime value
- Funding plan & growth milestones
Examples of technology projects we study
Mobile apps and digital platforms, B2B software-as-a-service, e-commerce and online-service marketplaces, fintech, AI and data-analytics solutions, and software-development and systems-integration companies.
What does a technology feasibility study analyse?
- Problem and solution: how urgent the problem is for customers, the alternatives they use today and what sets the proposed solution apart.
- Market size: the total market, the serviceable market and a realistic share in the first years.
- Revenue model: subscriptions, commissions, licences or advertising, and the right price for each segment.
- Development and running costs: building the minimum viable product, the tech team, cloud hosting and support.
- Unit economics: customer-acquisition cost, customer lifetime value and churn.
- Funding and milestones: the funding needed for each stage, the runway before cash runs out and the metrics required for the next investment round.
Key risks in technology projects
The biggest risks are building a product the market does not need enough, acquisition costs that exceed long-term customer value, and burning through funding before growth stabilises. These projects are also exposed to fast-changing technology and to regulation on data protection and electronic payments.
What to prepare before the study starts
It helps to explain the problem your product solves and for whom, the stage you have reached — idea, prototype or live product — any data you have on users, sales or advertising costs, the make-up of the founding team, and the funding raised or planned. The more real market data is available, the more the study rests on tested numbers rather than assumptions, and the more convincing it is to investors.
How SCOOP helps
We help you test the core assumptions behind your idea, size the market and define the revenue model, build a financial model that links growth to acquisition cost, and prepare a clear investor pitch when needed — backed by our own experience in systems and software development.
FAQ: feasibility studies in the Technology Sector
Does a tech startup need a traditional feasibility study?
It needs a study suited to its nature — one focused on market size, revenue model, unit economics and funding needs for each stage, rather than only on fixed capital costs.
Will the study help me attract investors?
It gives you clear, defensible numbers and assumptions to present to investors and can be turned into a concise pitch deck, although the investment decision remains with the investor.